Verena Veneeva

The Meaning and Importance of Corporate Strategy

Corporate strategy is supposed to be the means by which an organisation achieves and sustains success. Yet, it rarely rises to that level, despite an abundance of corporate strategy theory and significant research from many organisations over the past few decades. The changes over the years are considered in the form of small, theoretical refinements, rather than large and significant steps required for... (posted by Verena 5 years 340 days ago.)

Recruitment as the most important aspect of Human Resource Management

Human Resource Management theories focus on methods of recruitment and selection and highlight the advantages of interviews, general assessment and psychometric testing as employee selection processes. The recruitment process could be internal or external or could also be online and involves the stages of recruitment policies, advertising, job description, job application process... (posted by Verena 5 years 340 days ago.)

New Media and Online Marketing – Strategies, Advantages and Disadvantages

The advent of the New Media and Internet have increased possibilities of online marketing and internet retailing with new features of interactive shopping, pod casting and e-marketing. Consumers are connected to online shopping sites with WiFi, Internet or 3G mobile phones. E commerce has taken a new dimension in retailing with increasing number of people shopping online and even... (posted by Verena 5 years 340 days ago.)

Consumer’s Decision Making- Preeminent Tool to Analyze Consumer Behaviour

This article will provide brief over view about defining criteria of consumer behaviour, concepts of consumer behaviour model and steps involved in it. Analyzing consumer behavior is perceived as cornerstone of a successful marketing strategy (Papers4you.com, 2006). Consumer behavior is ‘ the mental and emotional processes and the observable behavior of consumers during searching... (posted by Verena 5 years 340 days ago.)

Creating Brand Awareness through Effective Brand Names & Symbols

This article will provide brief overview about the concept, advantages and use of effective branding to create brand awareness among consumers. There is no disagreement that effective branding through ‘use of a name, term, symbol or design, or a combination of these’ (Quester et al, 2001) can create brand awareness and recognition in the quickest manner. Companies use different kinds of... (posted by Verena 5 years 340 days ago.)